JCPenney is a company built upon the Golden Rule – the concept of treating others the way we’d like to be treated – and we’ve operated in this spirit since our founding in Kemmerer, Wyoming, over 110 years ago. Today, we continue to honor our heritage by offering a broad assortment of products from a leading portfolio of private, exclusive and national brands.
Our culture is fueled by the Warrior Spirit of approximately 95,000 associates across the globe. We believe the values of loyalty, passion, courage and service define who we are and how we serve our customers. JCPenney proudly serves our valued customers at approximately 850 stores across the United States and Puerto Rico, and online at jcp.com.